You can show up on social media and use it to grow your business while still being your kick-ass, authentic self.

(Even when you’re running on four hours of sleep and there’s not enough coffee in the world to get you through the day.)

Here’s how you do it…

1.  You develop a real strategy.

Showing up and posting content isn’t enough. You need a real strategy that’s aligned with your goals and will actually help you make more sales. You know how they say, “Work smarter, not harder”?

2.  You create a consistent (and sustainable) posting frequency.

I promise you don’t need to post reels five times a week or show up in your stories 10 times a day in order to be impactful. You can choose a sharing frequency that works for you (and doesn’t lead to total creative burnout).

3.  You focus on showing up as a human being and not a robot.

One of my best tips for business owners looking to use social media as a sales tool? Just show up. Turn the camera on yourself. Hit publish. Don’t be afraid to take messy, imperfect action. It’s so much better than the alternative (not taking action at all).

You can be profitable and strategic in this space while being your authentic, imperfect self.