Why Self-Trust Is Your Most Underrated Business Strategy
May 26, 2025
Late one night, I found myself recording a podcast episode—not because it was on my content calendar, but because something kept tugging at me. A theme that kept coming up with clients, inside the mastermind, and in private mentorship conversations:
Self-trust.
It doesn’t get nearly enough airtime in the world of strategy, offer creation, or productivity hacks. But I believe it’s the thing that determines whether or not your business is actually built for you.
Because here’s the truth:
You can download every marketing template, hire the right people, and join all the strategy calls—but if you don’t trust yourself, you’ll keep spinning your wheels. You’ll second-guess. You’ll overthink. You’ll build a business that doesn’t even fit you.
And I know this, not just because I’ve coached women through it—but because I’ve lived it myself.
Self-Trust Is a Business Skill
People love to call self-trust “mindset work,” but I call it what it really is: a business skill.
Because how many decisions are you putting off right now because you’re afraid to make the wrong one?
How often are you crowdsourcing your confidence—asking your mentor, three group chats, your partner, maybe even your barista—before taking action?
If you don’t trust yourself, you’ll either stay stuck, or you’ll build a version of success that looks good on paper but feels completely misaligned in your life.
Where We Break Trust With Ourselves
The thing is, breaking trust with ourselves doesn’t usually come from one dramatic moment. It comes from small, subtle choices that slowly chip away at our inner knowing:
- Time: Saying yes when you know you need rest. Overbooking to avoid disappointing others.
- Money: Undercharging. Delaying price increases even when the value is there.
- Voice: Holding back your truth because you’re worried it’s “too much,” “too bold,” or “too honest.”
Every time you choose someone else’s comfort over your own truth, you disconnect from your power.
Rebuilding Self-Trust
So how do we fix it? How do we rebuild the relationship we’ve fractured with ourselves?
Here are the five steps I walk my clients through—and practice in my own life:
- Notice the nudges.
- Pay attention to the internal whispers. That resistance? That curiosity? They’re not random. They’re wisdom.
- Audit your “shoulds.”
- Ask: Where am I doing something because I think I should—not because I want to? Who gave me that rule, and do I even believe it?
- Take micro risks.
- Make small decisions without polling 10 people first. Start building evidence that you can trust yourself.
- Keep a proof file.
- Write down every time you trusted your gut and it worked out. Keep the receipts. Especially for the days when doubt creeps in.
- Act from what you already know.
- The version of you who knows what to do is already in there. You don’t need to wait for permission or more clarity. She’s ready now.
Here’s Your Challenge
Pick one decision you’ve been avoiding.
Just one.
Instead of asking for more advice, ask yourself:
What do I already know to be true about this?
Then act from that place.
Because the woman you’re becoming?
She’s not waiting around for someone to tell her she’s ready.
If this resonated with you, I invite you to listen to the full episode of This Mother Means Business. It’s a love letter to every woman who’s ever doubted herself—but knows, deep down, she’s ready to reclaim her voice.
