Years ago I had a coach ask me to do the “perfect day” exercise.

This involved writing down exactly what I envisioned my perfect day being, so that I could shift all of the elements of my business towards that goal.

How I wanted to wake up, where I was, how long I spent at work, what did I have for lunch… the works.

And while this exercise was great in theory… I really struggled with it.

I wrestled with it for MONTHS, literally unable to produce my “perfect day”

…but then it hit me.

I don’t have a perfect day, because what I actually desire most is freedom.

Freedom to create my own perfect day, everyday.

…and I want it to look different everyday… that in itself is the freedom I enjoy.

• No plans. 
• Freedom to do what I want to do. 
• When I want to do it. 
• Go with the flow and the energy… 

…if you’re thinking.. woah Laura, aren’t you the strategy girl?

Yes, I am… but I am strategically building a business that gives me this kind of freedom.

Freedom, strategically.

All this to say… your idea of the perfect day may be really structured, and that’s awesome… I just hope you’re working towards it!