What I Don’t Post on Social Media (And Why That’s Okay)
Aug 04, 2025
Let’s talk about boundaries on social media. Specifically, how we navigate them when we’re building a personal brand.
This topic has come up so much in conversations I’ve had with clients, women in my community, and even friends who are trying to grow their businesses online but feel stuck. And I get it — when your business is personal, the pressure to “share everything” can feel very real. But here’s the truth: you get to choose what you share, and what you don’t.
In this episode of This Mother Means Business, I’m peeling back the curtain on how I’ve built my business publicly without oversharing, and the boundaries I’ve put in place to protect my peace, my family, and my energy.
Building a Brand Without Losing Yourself
I’ve been showing up online for over four and a half years now, and I’m proud of the community and brand that has grown from that consistency. But I’m also proud of the boundaries I’ve kept while doing it. I don’t share everything — and that’s on purpose.
So if you’ve ever asked yourself:
- “Do I have to post about my family?”
- “Should I share when I’m struggling?”
- “Where’s the line between authentic and overexposed?”
...this blog (and episode) is for you.
Social Media Boundaries I Hold (And You Can Too)
Here are a few non-negotiables for me when it comes to what I share online:
1. My Kids’ Faces
You might see me post about being a mom. You might even see the backs of their heads in my stories. But their faces? Not online.
Why?
Because protecting their privacy is more important than showing a curated version of motherhood. You can know I’m a present mom — you don’t need to see my kids to believe it.
2. My Marriage
Yes, I’m still married. (People ask me this!)
But my husband isn’t into social media, and he’s made it clear he doesn’t want to be part of it. So I respect that. It’s not a secret — it’s just not relevant to my ideal client. The same might be true for you.
3. Raw, In-the-Moment Struggles
I don’t film myself crying.
I don’t share about major family health issues while they’re happening.
That doesn’t mean I’m not open — it just means I wait until I have some perspective. I prefer to speak from the scab, not the wound. Because I want what I share to be helpful — not performative.
The “Cake” Analogy 🍰
Here’s how I like to think about it:
Your life is a cake (or a pie, if that’s more your thing). You get to decide which slices you serve up to the internet. Some pieces? They’re for you and the people closest to you. Others? Those are for your audience, because they connect to your message or your mission.
I share slices that are relevant to my brand:
- My role as a mom
- My experience as a business mentor
- My belief that success should feel good
- But I don’t share every rep of my workout. I don’t post about my arguments. I don’t need to go into every personal detail to build trust — and neither do you.
Your Boundaries Can Change
The beautiful thing about boundaries is that they’re not rigid.
You’re allowed to evolve. You might start by sharing something and later decide to pull back. Or maybe something you kept private for years becomes a story you’re ready to tell.
You’re the boss. You make the rules.
Final Thoughts
You don’t need to be an open book to build a personal brand. You just need to be intentional. What parts of your story help your audience see that you’re the right person to help them? Start there. Protect your peace. And trust that the right people will still connect with you.
And if you ever feel like someone else is doing it “better” because they’re sharing more, remember:
More sharing doesn’t mean more connection.
More honesty, more relevance, more heart — that’s where the real impact is.
