This week on This Mother Means Business, I’m joined by someone who is truly a force: Julie Cole, co-founder of Mabel’s Labels, parenting author, and mom of six (!).

Julie is someone I’ve admired for a long time, and getting to meet her IRL recently made this episode even more special. She’s built an iconic brand from the ground up while raising a family, navigating the messy middle, and finding smart (and sometimes hilarious) ways to keep it all moving forward.

We talk about:

✨ How Mabel’s Labels got its big break

🧠 What it actually takes to scale a business (hint: no Netflix before bed)

📋 Why every founder needs a “Do Not Do” list

👩‍👧‍👦 The invisible load of motherhood—and how to lighten it

📈 What Julie wishes every entrepreneur knew about planning for an exit

Whether you’re a founder with big dreams, a parent juggling all the things, or someone who’s just curious what building a business from a basement looks like 22 years later—this episode is full of gold.

Julie’s book Like a Mother: Birthing Businesses, Babies and a Life Beyond Labels is a must-read. You can find it here.