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The truth about being seen

entrepreneurship marketing May 16, 2023
You and I both know you need to get your business in front of new audiences all the time in order to be successful.
 
If no one knows about you... you don't have anyone to sell to, and well - that's a problem.
 
It's easy for me to list off a bunch of tactics for you on how to make that a reality...
 
Go on podcasts, pitch yourself to media, go live on social media, apply to speak on stages,
 
But here's the thing most strategists aren't talking about enough...
 
For some people - being seen is SCARY.
 
Like deep in your bones, hard pass, I'd much rather hide behind the scenes and pretend like this doesn't have to happen to be successful in my business fear.
 
I know this fear - because I used to live it.
 
"why would anyone care what I have to say?!" - was the story holding me back from starting my podcast... but you know what?! Almost 1,000 downloads in - it turns out a lot of people do.
 
Here's three big perspective shifts for you if you're feeling scared sh*tless about allowing yourself to be fully seen...
 
1) People are going to form opinions about you anyway - so you might as well let them dislike you for who you really are rather than make them like you for someone you're not.
 
2) No one who is judging you negatively is doing more than you. They're always doing something less (and probably triggered by your bravery that they don't have yet).
 
3) You have no idea who needs to see you show up. You have no idea who's life you are NOT changing because you're not talking about your offer, or inspiring them to take the scary steps too.
 
I hope at least one of these perspective shifts encouraged you to just do. the. thing.
 

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