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The Power of Ambition: Breaking Free from Guilt and Owning Your Dreams

entrepreneurship marketing Jan 27, 2025
As entrepreneurial moms, many of us walk a tightrope balancing our businesses, families, and everything in between. In this journey, there's one emotion that often feels like an unwelcome guest: guilt. Whether it's guilt about putting time into our businesses instead of spending every moment with our kids or feeling like we’re being too ambitious, the pressure to juggle it all can feel overwhelming.
 
Today, I want to talk about ambition—not just any ambition, but the kind of ambition that allows us to dream big, take bold steps, and achieve goals that excite us, all while still being the loving, present mothers we aspire to be.
 
Let me be clear: wanting more does not make you selfish. In fact, it makes you powerful.
 
When I started my own entrepreneurial journey, one of the hardest things to overcome was the notion that ambition and motherhood couldn’t coexist. I had internalized societal expectations, and guilt would creep in whenever I felt like I wanted more for myself—whether that meant growing my business, traveling for work, or working late into the evening. I wrestled with the idea that if I wasn't fully focused on my kids, I wasn’t being a "good mom."
 
But here’s the truth I’ve come to realize: Ambition is not a bad thing.
 
In fact, when we pursue our dreams, we set an example for our children and those around us of what’s possible. We teach them the importance of striving for more and not settling for mediocrity. We show them that success can take many different forms, and most importantly, that they can achieve anything they set their minds to.
Now, I’m not saying this is easy. Ambition can feel heavy, especially when it conflicts with long-held beliefs about what we should prioritize. It’s a challenge many women have faced for generations. But it's time we redefine what ambition means and embrace it without guilt.
 
Here are three strategies that have helped me, and many other women I work with, own our ambition unapologetically:
 

1. Define Success on Your Terms

Too often, we define success by someone else’s standards. Whether it’s societal expectations, the version of success we see on social media, or even what our parents think, we internalize these definitions without realizing it. But here’s the thing: your version of success doesn’t have to look like anyone else’s.
For me, success is about creating a business I’m passionate about, being present with my family, and living a life that feels authentic to me. Success isn’t just about making seven figures (though that’s great too!), but about finding joy in the process of building something that aligns with my values.
So, take a moment and ask yourself: What does success mean to you? Define it on your own terms, and keep it visible. Whether it’s through a vision board, a journal entry, or a daily reminder, keep your definition front and center. Let it be the filter for every decision you make, and stop measuring yourself against others.
 

2. Reframe Guilt as a Signal

Guilt is a sneaky emotion. It often shows up when we’re stretching beyond our comfort zone or challenging beliefs that have held us back for years. Instead of letting guilt hold you back, use it as a signal.
 
When you feel guilty about spending time on your business or pursuing a goal, ask yourself: Is this guilt because I’m out of alignment with my values, or is it because I’m challenging a limiting belief? Often, the guilt is simply telling you that you’re stepping into something bigger.
 
Take a client of mine, for example, who felt guilty about outsourcing household tasks like meal prep and cleaning because she thought it made her a bad mom. But when she reframed her thinking, she realized that outsourcing gave her more time to focus on her business and her family. The guilt wasn’t a stop sign; it was a signal that she was stretching into a bigger, more empowered version of herself.
 

3. Surround Yourself with Support

One of the biggest mistakes I see women make is trying to do everything alone. You cannot, and should not, carry the weight of ambition by yourself. The people you surround yourself with matter. You need a circle of support that believes in your dreams and cheers you on every step of the way.
 
Whether it’s a mastermind, a mentor, or just a group of like-minded women, surrounding yourself with others who celebrate your ambition is crucial. When you have people who believe in you, you start to see what’s possible for you too. I’ve watched women in my mastermind step into goals they never thought achievable—whether it’s launching new offers, doubling their revenue, or simply allowing themselves to dream bigger.
Take inventory of your circle. Are the people around you lifting you up or holding you back? If it’s the latter, it may be time to make some changes.
 

So, what’s next?
I challenge you today to take one small step. Write down one goal that excites you but feels a little scary. It could be a business goal, a wellness goal, or something entirely different. Whatever it is, own that goal. You are deserving and worthy of it.
 
And if you’re ready for the kind of support that will help you step into your ambition and achieve your goals, consider joining my Ambition Mastermind. It’s designed for women just like you—women who are ready for more, without guilt, without burnout, and with a whole lot of joy.
 
Remember, ambition is not selfish. It’s your power. Embrace it, own it, and keep chasing your dreams. You’ve got this.
 

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