Summer strategy ≠ post more, stress more
May 20, 2025
Before you start trying to plan your entire summer content calendar in one frantic coffee-fueled sitting… can I offer a reframe?
You don’t need to be everywhere.
You don’t need to post every day.
You don’t need to batch 9 weeks of content like you’re prepping for hibernation.
You just need to keep it simple.
Here’s what I’d focus on instead:
Get clear on the one offer you want to sell.
Keep showing up with value that’s real — not just “engagement hacks.”
Repurpose what’s already working. (Seriously. This is your permission slip.)
Summer’s coming.
Your kids might be off school. Your brain might be in vacation mode.
You don’t need more pressure — you need a plan that actually fits your life.
If you need more help with that, just reply to this email and let's chat!
Let’s make it simple and effective.