Stop doing things you hate in your business.

…including, creating content you hate.

Consider this a content strategy shakedown.

I’ve been having a lot of conversations lately with business owners who just don’t know “what to post” on social.

They don’t know what to say, because they don’t know if it’s what their ideal client avatar wants to hear…

…so they say nothing at all.

They stop posting, because it’s too far away – too hard to master.

But… social media is supposed to be FUN.

Using the tools available to us on the internet to create content and tell our brand and business stories should be enjoyable.

…otherwise you won’t be able to do it for long.

…and I don’t know about you, but I plan on doing this work for a really long time.

So my challenge to you is this – stop creating content you hate.

Stop posting content that doesn’t excite you.

Start talking about the sh*t YOU actually care about.

Sure, you need a strategy – I mean, that’s a big part of what I teach – but if that strategy is sucking the life out of you, we need to shake things up.

…and for gosh sakes stop overthinking it.

There isn’t a right or wrong. Some content will perform better than others, but that’s just the journey.

Are you loving your content right now?