LJ Social Blog

 

Navigating and Evolving with Motherhood

entrepreneurship marketing Feb 23, 2023
One of the things I promised myself when I started This Mother Means Business was that I’d show up honestly. Not just with expert guests and practical tips, but with real stories from behind the curtain of my own life and business. So, this post isn’t polished strategy or a five-step framework—it’s a reflection on where I’m at, what I’m learning, and what’s stretching me lately.
Spoiler alert: it’s a lot. It always is. Because when you mix entrepreneurship with motherhood, it’s a recipe for a beautiful, messy, growth-filled storm.
 

Building a Personal Brand as an Introvert (and Undoing Childhood Stories)

Right now, one of my biggest focuses in business is building my personal brand. And as someone who’s deeply introverted (hello, ISTJ friends 👋), this feels… vulnerable. I was the kid who got told to “be less,” to quiet down, to not take up space. And those stories? They stick.
 
Becoming a mom unearthed a lot of that for me. Watching my daughter show up so boldly—dancing in public, striking up conversations with strangers—has been both beautiful and triggering. Because she’s doing what I never gave myself permission to do. And now, as I step more boldly into the spotlight, I feel that old resistance creep up. Who am I to share? Why would anyone care what I have to say?
 
But I do have things to say. And I know I’m not alone in this. So I’m sharing—scared, but showing up anyway.
 

The Power of Community and the Magic of Ambition Mastermind

I’m incredibly proud of the women in my high-level mastermind, Ambition. This space was created for entrepreneurial moms, and it’s become something truly magical. These women are at all stages of business—seven figures, six figures, and just starting out—but the lived experience of navigating business and motherhood is the thread that ties us together.
 
We all get sick at the same time. Our kids catch the same bugs. We understand each other’s exhaustion and ambition. And the energy in that group is so special, I’ve decided to move from open enrollment to cohorts—to protect the integrity of what we’re building.
 
It’s a full-circle moment for me. As someone who’s struggled with female friendships, it feels powerful to now be holding space for deep, genuine connection between women.
 

Letting Go of Control (in My Agency and in Life)

I also run a social media marketing agency—and recently, I realized I was falling into the trap of needing to be needed. I wasn’t giving my (incredible) team the freedom to lead. I was still too involved in everything.
 
That wasn’t their fault—it was mine. And as hard as it was, I had to say to them, “Permission to drive.” Because the truth is, if I try to control everything, I burn out. I neglect my physical health. I show up cranky and tired for the people I love. Letting go—really letting go—is my work right now.
 
And if you’re building a team? Please let them do the thing. Give them space. Trust the process. It’s hard, but it’s transformational.
 

Simplifying to Make Space

This year, I’ve simplified my coaching offers, my lead generation, and how I sell. After years of trial and error, I finally feel grounded in the work I want to do, the people I want to serve, and how I want to show up. It’s bringing so much clarity and ease into my business—and I’m excited for what’s ahead.
But let’s be honest: I had to simplify because everything else has felt like chaos.
 

On Health, Healing, and Being in a Body That Feels Unfamiliar

This is the most vulnerable part to share: I’m in a body that doesn’t feel like mine. After my second child was born, my physical health changed drastically. I was exhausted, cold, depressed, and losing hair. It turns out I have hypothyroidism—and potentially some other autoimmune and hormonal issues that we’re still digging into.
 
I eat well. I move my body. But I still don’t feel well. And as someone who owned a gym, worked as a nutrition coach, and knows what to do… it’s humbling.
 
Some days I catch my reflection and think, “Whose body is that?” So I’ve packed away the clothes that no longer fit. I’m building a wardrobe that honors where I am, not where I was. I’m working with an amazing naturopath and holistic nutritionist. But it’s a slow process. And it’s deeply emotional.
I’m sharing this because I know I’m not the only one. Our bodies change. Our priorities shift. And it’s okay to say, “This is hard.”
 

Redefining Priorities

A few months ago, I heard something from Lindsay Roselle that shifted everything: her priorities are, in this order—herself, her partner, her kids, her business.
 
That hit me like a truck. Because for most of us, our own name doesn’t even make the list.
 
So I’m working on flipping that. Because if I don’t have my health—if I can’t show up for me—I can’t show up for anyone.
 
I ask you to consider: What are your priorities? And what do you want them to be?
 

Final Thoughts

So that’s where I’m at. Still figuring it out. Still fumbling. Still trusting that it’s all working out—because it always has.
 
 
 

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