How to Build an Online Business: 4 Key Steps for Beginners
Sep 30, 2024
Starting an online business can feel overwhelming, especially in today’s saturated digital space. However, with the right strategies, you can carve out a niche and build a successful brand. In this guide, we’ll cover four essential steps for getting your online business off the ground, inspired by practical advice from experienced entrepreneurs. Whether you're just starting or restarting after a break, these tips will help you gain momentum.
1. Start Creating Content and Show Up Consistently
Creating and sharing content is the backbone of any online business. The online space may seem noisy and saturated, but consistency and authenticity can help you stand out. Just like coffee shops thrive on every corner in New York City, your business can flourish despite the competition.
Find Your Unique Voice
One of the first things to do when starting an online business is to find your unique voice. Every industry is full of competition, but that doesn’t mean there’s no room for new ideas. Authenticity is key—how you present your content, your style, and your message will set you apart. Often, the things that seem boring or ordinary to you may be exactly what others find most relatable and interesting.
Talk to a Small Audience—It Will Grow
In the beginning, you may only have a few followers or readers, but don't be discouraged. Many successful businesses started with small audiences. Engaging consistently with five or ten followers can eventually lead to a larger community. Stick with it—growth comes with time and patience.
2. Offer Your Services Cheap or Free to Gain Experience
To start building credibility and experience, you may need to offer your services at discounted rates or even for free. This helps you gain testimonials, refine your offerings, and build social proof.
Reach Out to People You Know
Your first clients are likely to be people you already know or are connected to. It’s rare for someone starting an online business to attract complete strangers right away. Leverage your existing network to gain your first clients and get the ball rolling. For instance, when starting a fitness coaching business, initial clients often come from connections you’ve already made—former colleagues, friends, or even family members.
Build a Portfolio for Proof of Concept
By offering services at lower rates, you can collect testimonials and feedback that validate your skills. These early experiences help you understand what works, gain trust, and build momentum for future paid opportunities.
3. Build an Email List from Day One
Email marketing is one of the most effective ways to communicate with your audience. Start building your email list as soon as possible, even if your list is small at first.
Use Lead Magnets
To grow your email list, you’ll need to offer something of value in exchange for people’s contact information. This could be a free resource, such as a PDF guide, a webinar, or a private podcast episode. Lead magnets attract potential clients and help you nurture them over time through strategic email marketing.
Welcome Sequence & Nurturing
Once someone joins your email list, have a basic welcome sequence in place to introduce yourself and offer more value. This helps build a relationship with your audience, who may eventually become paying clients. It’s okay to start small—sending regular emails to five or ten people is a great way to practice and improve.
4. Collaborate with Others in Your Niche
One of the most overlooked strategies in building an online business is collaborating with other professionals who serve your target audience in different capacities. Networking and partnerships can help you access a broader client base.
Find Complementary Partners
Think about businesses or professionals who are already working with the type of clients you want to serve. For example, if you're running a postnatal fitness program, collaborating with a pelvic floor physiotherapist could be beneficial. You may have access to new moms who need both fitness coaching and physiotherapy. These partnerships provide mutual benefits and open doors to new opportunities.
Identify Gatekeepers
In addition to complementary professionals, look for brands, businesses, or influencers who have access to your ideal clients. Networking with these “gatekeepers” can help you get your message in front of a wider audience without directly competing with others in your field.
Conclusion: Start Small, Stay Consistent, and Grow Over Time
Starting an online business doesn't happen overnight. It requires patience, consistency, and a clear strategy. Focus on creating valuable content, building an email list, gaining experience through discounted or free services, and collaborating with others in your niche. By following these four steps, you'll be well on your way to building a successful online business.
5 FAQs About Starting an Online Business
- How often should I create content for my online business? It’s important to post consistently, whether it's daily, weekly, or bi-weekly. Consistency helps keep your audience engaged and build trust over time.
- Do I need a website to start my online business? While having a website is helpful, it’s not essential in the very beginning. You can start by building your presence on social media and through an email list.
- How long does it take to grow an online business? Growth rates vary depending on your niche, consistency, and marketing strategies. It can take anywhere from a few months to a couple of years to see significant growth.
- What should I include in my lead magnet? Your lead magnet should provide value to your target audience and address a specific problem they have. For example, a fitness coach might offer a free workout guide or nutrition tips.
- How can I find collaborators for my online business? Start by reaching out to professionals in your network or local area who serve a similar audience. Attend industry events, join online groups, or message people on LinkedIn to find potential collaborators.
Want to learn more, listen to the latest episode of Laura's podcast - This Mother Means Business.
