How a $32 Smoothie can change your marketing...
Feb 07, 2023
Last week I travelled to Scottsdale, Arizona...
...I was meant to be there for a mastermind, but I got pretty sick and spent 2.5 days in bed.
I don't know if you've ever been sick in a hotel room before... but you're kind of well, stranded.
No friends to call, no partner to deliver snacks, drinks, and medicine...
...and after a really really rough night, I remembered I had one powerful tool on my phone that might just help me make this experience less awful.
Uber.
I wasn't in a place where eating solid food was an option... so I knew I needed a smoothie, and I needed one quickly.
So, I switched my Uber location from Barrie to Scottsdale, and I found Emerald City Smoothie...
With delivery and tip, the smoothie was going to be $24USD/ $32 Canadian.
I would normally NEVER pay $32 for a smoothie.
But I didn't have a choice. Emerald City and Uber had the solution to the problem I had at that exact moment.
I would have paid $60 if it meant getting some much needed sustenance into my body.
So why am I telling you this?
Because people will always pay for solutions to their problems...
and while you may not be selling smoothies to sick people - you ARE bringing people the solution to a problem that is important to them.
So my question to you is this - are you talking about the way you solve it clearly enough? Because if people knew exactly how you solve their problems, they'll be lining up.
Here's to your health, and solving problems.
p.s. the smoothie was delicious.
