Coming into your inbox with a tactical marketing thing I need you to stop putting off…

BUILDING YOUR EMAIL LIST.

And before you go to tell me building an email list is dead – you are reading this email because you are on my email list.

So, now that we’ve cleared that up – here’s why I want you to focus on building your email list.

1) Instagram accounts are getting hacked at an alarming rate. If you lose your IG account and have no way to contact your people, that’s a bad day.

2) Email marketing is inexpensive. Sending emails to your people is an extremely low-cost way to connect with your audience. FloDesk, MailChimp and Klavio are all relatively inexpensive tools that can send really nice looking emails to your people! Your cost per sale is really low with email.

3) 99% of people check their email everyday. That doesn’t mean they are going to OPEN your email, but it does mean you have a chance… and considering social media organic views are around 4%, even if you only had a 15% open rate, the amount of people viewing your content is much higher!

But if those aren’t reason enough… think about your own behaviour. When was the last time YOU bought something through an email?

If it was me… probably yesterday.

So, if you don’t have an email list, consider this a sign.